[This review was submitted after receiving an incentive.] This toothbrush definitely stands out as a premium toothbrush compared to other electric toothbrushes I've used. In my opinion, one of the best features is that it has seven cleaning modes which means the model can adapt to different oral needs. It also charges fast and comes with a travel case which I think personally is amazing as I do travel alot. The fact that it guides you through your brushing is truly amazing and has clearly helped me clean my teeth even more

[This review was submitted after receiving an incentive.] I've now had a about weeks use of this new Toothbrush, and my teeth definitely feel cleaner! its a very smart looking piece of kit, and has multiple settings / functions, which I admit I have not had the chance to set up as yet, I'm running with the basic clean and timer.

[This review was submitted after receiving an incentive.] I didn't think I'd ever use the word WOW when it came to a toothbrush but WOW! This toothbrush really does it all. I have always used electric toothbrushes and kept on top of my dental health but even within the first use of this brush I could see a difference already. It only took around an hour to fully charge and after a full week of use i still haven't had to recharge which is a massive bonus for me as I always forget to charge. There are multiple different functions to use such as daily clean, sensitive, whitening etc. I have been using the whitening function for a week now and only has it really help reduce a stain I have had for around 5 years it has also really helped to brighten the rest of my teeth. This is an expensive toothbrush and not often I would say this but it's worth the money for sure would highly recommend.

[This review was submitted after receiving an incentive.] I have to say, the Oral-B iO10 is a really fancy toothbrush--probably more than I actually need--but it's a significant step up from my old Pro model. The new magnetic drive and redesigned brush head leave my teeth feeling incredibly clean, almost like I've just visited the orthodontist. The charging station is very stable and features a Smart Charger display that provides real-time feedback, making the whole process more interactive and enjoyable. I haven't had enough time to fully explore the connection with the app or the personalized brushing insights, but I'm sure I'll find these features useful throughout the year.

[This review was submitted after receiving an incentive.] I have been using this toothbrush for approximately one week and am very impressed. Having used electric toothbrushes in the past I have found it to be of a high quality, head and shoulders above others I have used, offering the opportunity to ensure a far superior dental hygiene experience. There are 7 cleaning functions which are easy to use, and the display incorporated into the toothbrush clearly shows the cleaning level selected. Added to this there is also a timer, with the toothbrush vibrating to indicate what stage of a two minute cleaning regime you have reached. When you add to this the functions of the Bluetooth app and docking station features, I believe there is little more you could need to ensure the best experience for your oral hygiene regime. The toothbrush has a streamlined top quality feel to it, with a long battery life before requiring charging, and an inbuilt charging capability within the travel charging case. The only things I can think of that would enhance this product, would be incorporating a rechargeable battery to the base station to allow it to function without the need for a cable to be constantly attached, and including more than one toothbrush head in the initial purchase pack. Overall I would not hesitate in recommending this toothbrush to anyone who considers a high level of dental hygiene to be a priority.

[This review was submitted after receiving an incentive.] Great brush teeth feel really clean, love the fact it has so many settings and is easy and light to use

[This review was submitted after receiving an incentive.] I got sent this toothbrush as part of the Supersavvyme product testing. When i googled the price, i Must admit I was shocked! Although it is a great toothbrush that does clean my teeth well, I am not sure it warrants the price hike from a regular one in the £30-50 price range. Many of the options on the brush are gimmicks which you don't need, but I guess it makes cleaning your teeth more fun as you have an app to play with which can tell you if you are brushing in the right places or too hard. The heads are pretty expensive as well. But I am happy to have been able to test this as I certainly wouldn't have purchased this at the price it is advertised at. The toothbrush tells you every 30 seconds to move around your mouth and vibrates after 2 mins are up. You can choose a colour on the rim, it is digital and has an easy to use helpful screen where you can choose different settings such as daily clean / gums / intense / sensitive, which may suit some people but after trying all settings I only really need the daily clean one. It comes with a travel case which is great for going away, and a head holder, which i don't really see the point in unless you have different ones, like a sensitive one, and swap it. The manual also suggests that after each use you remove the head and rinse it down and the base and wipe clean, but I have been able to manage just rinsing it whilst attached as don't want to damage the connectors keep taking the head on and off. The charge seems to last well, I have used twice a day for 6 days and it is still on 65% as of this morning, it also tells you this on the screen and when to charge. It has a magnetic base which goes on the charging point to recharge. Once set up with bluetooth / wifi you can also see the time on the base and how long to charge. The plug that comes with it is only two pin for a shaver so I needed to get an adaptor. Overall, I am happy with the way the brush cleans my teeth but a lot of the features are unnecessary to warrant the price. The novelty factor of having an APP for cleaning your teeth is fun though! Hopefully, over time it will keep my teeth in good order and that's the most important thing I want from this product.

[This review was submitted after receiving an incentive.] My teeth feels like they have had a deep clean,they are whiter and brighter, they feel so much healthier. The digital timer is great to keep you motivated to do a full clean, but it would have been great if I could see it when I was brushing, maybe if it was on the docking station. I love the difference clean option. However I certainly won't be replacing this anytime soon. I simply love it. Fantastic design, look and feel.

[This review was submitted after receiving an incentive.] This toothbrush truly gives a great clean. The design is sleek and looks great in my bathroom. There are number of great cleaning choices. The tongue cleaning feature enables for an excellent all in once teeth brushing experience without the need for a separate tongue scrapper . Excellent addition to my oral hygiene routine!

[This review was submitted after receiving an incentive.] Even though I've used various upgrades of Oral B toothbrushes the last 20nyears, this model is just incredible. It cleans so well. You feel like you just came from the hygienist. The brush has a timer on it, and this is how I found out I've not been brushing long enough. You can link the charger to the WiFi and then the brush sends data to the charger so you can rate how your brushing is going. You can change the strength of the brushing from supersensitive to invigorating. The charger records by sensors and shows you where you've missed. It's industry 4 for your mouth. There's more features I haven't used yet , like tongue brushing. It tells you when to replace the brush head too. Just total brilliance.