[This review was submitted after receiving an incentive.] This is next level. Flat charger and a digital screen brings teeth brushing to the forefront of technology. With 7 different modes I initially tried the intensive clean and could see a massive difference in both cleanliness and colour of my teeth. The time is a great addition and helps me brush for the exact amount of time. The pressure sensor is great for someone like me with gum disease. Overall just a fantastic item, with great features and a brilliant battery life.

[This review was submitted after receiving an incentive.] I have always been a loyal Oral B electric toothbrush user and never thought my oral hygiene could have been better. Oral-B iO 10 has completely changed my brushing routine. The cleaning power is incredible -- my teeth feel like I just came from a professional dental cleaning every single time. The smart charging base with real-time feedback is such a cool feature which was lacking from my previous electric toothbrushq. It tells me if I'm brushing too hard or missing spots, which really helps improve my technique. The pressure sensor is super helpful too -- it lights up red if I press too hard and green when I'm doing it right. Battery life is excellent (I charge it maybe once or twice a week), and the brush is surprisingly quiet for how powerful it is. I also love how sleek and modern it looks on my bathroom counter. Yes, it's pricey -- but honestly, it feels worth every penny for how clean my teeth feel and how much better my brushing habits have gotten

[This review was submitted after receiving an incentive.] This is the very best oral care available. Within a week my teeth feel super clean. So many great aspects to this product.

[This review was submitted after receiving an incentive.] I have used electric tooth brushes for the past 30+ years . I started with Phillips E Toothbrushes initially, but when the Oral B came on the Market, immediately bought it as it had the Rotary Brush which was a Great Leap in E Toothbrushes .

[This review was submitted after receiving an incentive.] I had the opportunity to try Oral-B's iO10 electric toothbrush as part of a project with Supersavvy Me. I am highly impressed by its design; it is visually stunning and immediately catches the eye. The toothbrush includes a fast magnetic charger, charging travel case, and a dentist-inspired round brush head. It features revolutionary iO technology, which is Oral-B's most advanced brushing system to date. After just one week, I have observed significantly healthier gums and cleaner teeth. The device offers seven brushing modes, ensuring you get a perfect clean tailored to your needs, something I previously thought was impossible with an electric toothbrush but has now become a reality. This saves both time and money by eliminating the need for frequent dentist visits, proving how effective it is. The long-lasting battery charges quickly with the magnetic charger, which I find both functional and stylish. I particularly love how the toothbrush remains magnetically attached - that is soo cool! another favourite feature of mine is the smart 2-minute timer, which helps ensure you brush for the dentist-recommended duration. The toothbrush offers numerous other features that I am excited to explore further. Without a doubt, this is the best electric toothbrush I have ever used.

[This review was submitted after receiving an incentive.] I've come to this as a previous use of Oral-B Genius brushes with cross action heads and am amazed at just how much better this cleans between my teeth. The iO heads have a fundamentally different brushing mechanism with micro-vibrations in addition to the traditional oscillations and in addition to better cleaning between one's teeth it is a much gentler and quieter experience. The box comes with a toothbrush handle, an ultimate clean brush head, a charging travel case, a magnetic charging stand, a charging cable and a stand which can hold two brush heads. The toothbrush and charger are elegant on the bathroom shelf and feel slick, with a good weight and balance in your hand. There are 7 programmes, but I find myself mostly just using the Daily Clean and tongue programmes so it's convenient to be able to deprioritise the others. The Daily Clean programme is quiet with a pleasantly gentle massage of the gums, but it is extremely effective and I found it particularly efficient at cleaning the small spaces between my teeth leaving my mouth feeling really clean and the difference was noticeable when I flossed. There is a lot of support for good cleaning habits. The brush stutters every 30 seconds so you give even coverage to your mouth and you can choose to connect the brush either to the charging stand or to the oral-b app whilst brushing. The charging stand has a clock which switches to a timer when the brush is in use and it has a circle of 6 lights representing the arch of your teeth which change colour when you have given sufficient coverage to that area of your mouth (The default is blue to white but you can change it). The app does something similar and stores your history. It is not completely accurate, but it is an incredible improvement on the genius brushes and is seamless enough that I'm inclined to use it. The charging stand is neat and very fast with a full charge taking only 3 hours. I charged it to full when it arrived and 9 days later I still have 35% of the battery so the claim of 2 weeks battery life seems fairly accurate. The stand for the heads is essential as you really need to be quite careful to clean the brush properly after use. The attached photo of the top of the brush shows the metal rod that vibrates the head, which necessarily has a gap around it which would rapidly get gunky and unpleasant if you kept the head on or didn't clean it carefully after use and the heads themselves are considerably more expensive than anything else currently on the market so they are worth looking after. I found the app a little awkward to set up and it required a few restarts and resets before it would recognise the brush, but once established it works easily and connects reliably through bluetooth. The brush will store data and upload it at a later point if it's not connected when brushing and the history and patterns of what you are doing are interesting and informative. The travel case is a bit plasticky and was tricky to open and close at first, but it seems to have eased up a bit. You also have a single power cable shared between the charging stand and travel case so need to be careful not to lose it. The connection is for a UK shaver point which will give more solid connections in the UK, but I do regret the loss of the Euro-plug compatible charging cable that came with the genius travel case. Overall I've found this to be a major improvement over the Genius brush and well worth the extra cost of the replacement brush heads.

[This review was submitted after receiving an incentive.] I had no idea an electric toothbrush could be this high tech. I've had an electric Oral-B toothbrush for years and felt it was time to upgrade. I wasn't expecting much of a difference but I was wrong. The iO10 is in a league of its own. With several different settings to choose from you can get exactly what you need. The Daily Clean setting gives a reminder each 30s allow you to spend dedicated time on each quadrant of your mouth. My teeth feel so much cleaner. I wish I'd made the switch sooner.

[This review was submitted after receiving an incentive.] I had this toothbrush delivered to test as part of a supersavvy circle trial and I love it . The first impression was wow when I opened the parcel and it reminded me of the night sky and tiny stars as features with the colour of it which suits me. The 7 features are great to switch from one to the other by preference and the light can be distracting when brushing but you get used to it to show you that you have the correct pressure on your teeth while brushing. I love the charging pad which is magnetic it's the best charger I have ever had with any oral b toothbrush I have bought. Telling me when it is 100 % charged which is a feature I love. The cleaning while using this toothbrush over the last few days is a lot better than any manual brush with the brushing and a lot smoother when you put your tongue over your teeth and I have had oral b toothbrushes in the past but this is the best one I have ever had as a upgrade from a older version in the pictures where the charger stopped functioning. One thing I do not like is that you can't use the older oral b toothbrush heads with this but it would not put me off buying the toothbrush heads suitable for this oral b toothbrush. I have included photos of oral b products I use and to compare my older pink oral b toothbrush with this new one side by side and it shows me using it how technology can move on by electric toothbrushes but trying this is better to experience it for yourself. It's highly recommended to myself for anyone to go out and buy one when they are available in the shops because it's a 5***** highly recommended review from me.

[This review was submitted after receiving an incentive.] I've been using the Oral-B iO10 for a few weeks now, and while it definitely has its strengths. The cleaning performance is excellent -- my teeth feel smooth and professionally cleaned every time. The brush has multiple modes (including sensitive and whitening), and the pressure sensor is helpful if you tend to brush too hard. The smart features, like the app and the iO Sense charger, are impressive on paper, but in practice, the zone tracking isn't always accurate and feels a bit gimmicky after a while. Battery life is decent but not amazing -- I usually get around 10--12 days per charge. The design is sleek, and the OLED display is a nice touch. Overall, I would repurchase this over other brands.

[This review was submitted after receiving an incentive.] The Oral B iO 10 toothbrush to look at is sleek, modern and classy - black with a hint of shimmer makes it stand out as looking like a luxury product on your bathroom shelf. It feels solid and well made in your hand and has a mini screen on it which clearly shows all the different modes available, brushing time and more relevant information. The brush doesn't only look good, it performs well too. The different modes vary from daily, to specific gum and tongue cleaning, to intensive and more. Whilst advanced in this technology, it remains simple to choose and start a brush mode. The brush feels elevated in comparison to other electric toothbrushes - you can really feel the micro vibrations cleaning your teeth. After brushing, my teeth felt incredibly clean, similar to after a clean at the dentist, perhaps also down to the dentist inspired brush head. One of the main features of the brush is the ability to connect to a mobile app which provides real time feedback on your brushing coverage and pressure. This allows you to see any missed areas or any issues with how hard or soft you brush your teeth, ensuring you clean your teeth to the best standard possible. The app is easy to connect and works well, however I do find myself often not bothering to use it as when brushing your teeth you don't always have your phone to hand. It is very useful for checking your brushing style now and again though! The accessories the brush comes with are also great and high quality. The most useful is perhaps the charging travel case, which allows you to protect your brush whilst providing a way to charge it on the go, no need to carry bulkier chargers on trips. The toothbrush charging stand is a much more modern charger than any I've used previously, it works like a magnet and you only need to sit the brush on it. The stand also provides the time and I can see would be great to have in the bathroom to be able to keep charged constantly, however I do not have a power socket in my bathroom. If you don't have a socket, the features become a bit redundant and the stand functions only as a charger elsewhere in the house. As an Oral B electric toothbrush user of many years, albeit having previously used much lower end models, I can say the toothbrush really is a step above the rest. Until being given the opportunity to test this, I would never have considered spending a large sum on a toothbrush but now I can see the difference it makes in the clean and the features. I would highly recommend this toothbrush to anyone wanting to max out their oral hygiene game and give their teeth the best possible!