[This review was submitted after receiving an incentive.] The Oral B iO 10 toothbrush to look at is sleek, modern and classy - black with a hint of shimmer makes it stand out as looking like a luxury product on your bathroom shelf. It feels solid and well made in your hand and has a mini screen on it which clearly shows all the different modes available, brushing time and more relevant information.The brush doesn't only look good, it performs well too. The different modes vary from daily, to specific gum and tongue cleaning, to intensive and more. Whilst advanced in this technology, it remains simple to choose and start a brush mode. The brush feels elevated in comparison to other electric toothbrushes - you can really feel the micro vibrations cleaning your teeth. After brushing, my teeth felt incredibly clean, similar to after a clean at the dentist, perhaps also down to the dentist inspired brush head. One of the main features of the brush is the ability to connect to a mobile app which provides real time feedback on your brushing coverage and pressure. This allows you to see any missed areas or any issues with how hard or soft you brush your teeth, ensuring you clean your teeth to the best standard possible. The app is easy to connect and works well, however I do find myself often not bothering to use it as when brushing your teeth you don't always have your phone to hand. It is very useful for checking your brushing style now and again though!The accessories the brush comes with are also great and high quality. The most useful is perhaps the charging travel case, which allows you to protect your brush whilst providing a way to charge it on the go, no need to carry bulkier chargers on trips. The toothbrush charging stand is a much more modern charger than any I've used previously, it works like a magnet and you only need to sit the brush on it. The stand also provides the time and I can see would be great to have in the bathroom to be able to keep charged constantly, however I do not have a power socket in my bathroom. If you don't have a socket, the features become a bit redundant and the stand functions only as a charger elsewhere in the house. As an Oral B electric toothbrush user of many years, albeit having previously used much lower end models, I can say the toothbrush really is a step above the rest. Until being given the opportunity to test this, I would never have considered spending a large sum on a toothbrush but now I can see the difference it makes in the clean and the features. I would highly recommend this toothbrush to anyone wanting to max out their oral hygiene game and give their teeth the best possible!

[This review was submitted after receiving an incentive.] Always thought that yearly upgrades for a toothbrush was a bit of a gimmick, however this upgrade is well worth it. I was using a Philips Sonicare toothbrush as I always found the OralB ones to be a little loud- especially when my partner was sleeping etc. This toothbrush is even quieter than my Philips, and I'd argue it gives a better clean as well. Really impressed by this one and would recommend for sure.

[This review was submitted after receiving an incentive.] Even though I've used various upgrades of Oral B toothbrushes the last 20nyears, this model is just incredible. It cleans so well. You feel like you just came from the hygienist. The brush has a timer on it, and this is how I found out I've not been brushing long enough. You can link the charger to the WiFi and then the brush sends data to the charger so you can rate how your brushing is going. You can change the strength of the brushing from supersensitive to invigorating. The charger records by sensors and shows you where you've missed. It's industry 4 for your mouth. There's more features I haven't used yet , like tongue brushing. It tells you when to replace the brush head too. Just total brilliance.

[This review was submitted after receiving an incentive.] This toothbrush truly gives a great clean. The design is sleek and looks great in my bathroom. There are number of great cleaning choices. The tongue cleaning feature enables for an excellent all in once teeth brushing experience without the need for a separate tongue scrapper . Excellent addition to my oral hygiene routine!

[This review was submitted after receiving an incentive.] My teeth feels like they have had a deep clean,they are whiter and brighter, they feel so much healthier. The digital timer is great to keep you motivated to do a full clean, but it would have been great if I could see it when I was brushing, maybe if it was on the docking station. I love the difference clean option. However I certainly won't be replacing this anytime soon. I simply love it. Fantastic design, look and feel.

[This review was submitted after receiving an incentive.] I got sent this toothbrush as part of the Supersavvyme product testing. When i googled the price, i Must admit I was shocked! Although it is a great toothbrush that does clean my teeth well, I am not sure it warrants the price hike from a regular one in the £30-50 price range. Many of the options on the brush are gimmicks which you don't need, but I guess it makes cleaning your teeth more fun as you have an app to play with which can tell you if you are brushing in the right places or too hard. The heads are pretty expensive as well. But I am happy to have been able to test this as I certainly wouldn't have purchased this at the price it is advertised at. The toothbrush tells you every 30 seconds to move around your mouth and vibrates after 2 mins are up. You can choose a colour on the rim, it is digital and has an easy to use helpful screen where you can choose different settings such as daily clean / gums / intense / sensitive, which may suit some people but after trying all settings I only really need the daily clean one. It comes with a travel case which is great for going away, and a head holder, which i don't really see the point in unless you have different ones, like a sensitive one, and swap it. The manual also suggests that after each use you remove the head and rinse it down and the base and wipe clean, but I have been able to manage just rinsing it whilst attached as don't want to damage the connectors keep taking the head on and off. The charge seems to last well, I have used twice a day for 6 days and it is still on 65% as of this morning, it also tells you this on the screen and when to charge. It has a magnetic base which goes on the charging point to recharge. Once set up with bluetooth / wifi you can also see the time on the base and how long to charge. The plug that comes with it is only two pin for a shaver so I needed to get an adaptor. Overall, I am happy with the way the brush cleans my teeth but a lot of the features are unnecessary to warrant the price. The novelty factor of having an APP for cleaning your teeth is fun though! Hopefully, over time it will keep my teeth in good order and that's the most important thing I want from this product.

[This review was submitted after receiving an incentive.] Great brush teeth feel really clean, love the fact it has so many settings and is easy and light to use

[This review was submitted after receiving an incentive.] I have been using this toothbrush for approximately one week and am very impressed.Having used electric toothbrushes in the past I have found it to be of a high quality, head and shoulders above others I have used, offering the opportunity to ensure a far superior dental hygiene experience. There are 7 cleaning functions which are easy to use, and the display incorporated into the toothbrush clearly shows the cleaning level selected. Added to this there is also a timer, with the toothbrush vibrating to indicate what stage of a two minute cleaning regime you have reached. When you add to this the functions of the Bluetooth app and docking station features, I believe there is little more you could need to ensure the best experience for your oral hygiene regime. The toothbrush has a streamlined top quality feel to it, with a long battery life before requiring charging, and an inbuilt charging capability within the travel charging case. The only things I can think of that would enhance this product, would be incorporating a rechargeable battery to the base station to allow it to function without the need for a cable to be constantly attached, and including more than one toothbrush head in the initial purchase pack. Overall I would not hesitate in recommending this toothbrush to anyone who considers a high level of dental hygiene to be a priority.

[This review was submitted after receiving an incentive.] I have to say, the Oral-B iO10 is a really fancy toothbrush--probably more than I actually need--but it's a significant step up from my old Pro model. The new magnetic drive and redesigned brush head leave my teeth feeling incredibly clean, almost like I've just visited the orthodontist. The charging station is very stable and features a Smart Charger display that provides real-time feedback, making the whole process more interactive and enjoyable. I haven't had enough time to fully explore the connection with the app or the personalized brushing insights, but I'm sure I'll find these features useful throughout the year.

[This review was submitted after receiving an incentive.] I didn't think I'd ever use the word WOW when it came to a toothbrush but WOW! This toothbrush really does it all. I have always used electric toothbrushes and kept on top of my dental health but even within the first use of this brush I could see a difference already. It only took around an hour to fully charge and after a full week of use i still haven't had to recharge which is a massive bonus for me as I always forget to charge. There are multiple different functions to use such as daily clean, sensitive, whitening etc. I have been using the whitening function for a week now and only has it really help reduce a stain I have had for around 5 years it has also really helped to brighten the rest of my teeth. This is an expensive toothbrush and not often I would say this but it's worth the money for sure would highly recommend.