[This review was submitted after receiving an incentive.] Received as part of supersavvyme, and as I've been using an electric Oral B toothbrush for years I thought it would just be the same, how wrong I was!The brush just does so much more, the additional options for ways of cleaning your teeth (especially the whitening feature) are so much better than I'm used to. Also a special format for tongue cleaning! It's got great battery life, and I took it in the special charging case for a weekend away, but didn't need to charge it. I'm not a fan of the black colour, stands out too much in my bathroom but that's a personal thing. And the noise takes a bit of getting used to, but these are minor things.All on all I really like it!

[This review was submitted after receiving an incentive.] I've been using an electric toothbrush for years, and honestly thought there wouldn't be too much difference between them all! I was very wrong! The iO series 10 is very impressive! It has a digital display and different settings depending on whether you want to target fresh breath or stain removal for example! It also highlights areas you need to spend longer cleaning, and times when your brushing pressure isn't correct to help with overall teeth and gum health! You can then record all the data and keep track on your brushing, even duration and recommendations! Quirky features also include ability to change the light colour settings and a handy charging case too! Yes! A travel case that actually also charges the tooth brush at the same time so you don't arrive on holiday and have a flat brush, or need to pack the charger and wires and plug! Additionally, it charges fully inbetween brushes, whereas my previous brush took days and the power only lasted about 3 days until it needed charging again! The charging stand also doubles up as a digital clock, that corresponds to areas of your mouth when brushing, changing colour due to pressure applied! Honestly great piece of kit, mouth feels healthier already and it's also super encouraging too!

[This review was submitted after receiving an incentive.] I received this toothbrush two weeks ago as part of a free trial via supersavvyme. I have used oral b toothbrushes for years however this product is by far the most superior product I have ever used. There were numerous positive features of this product which I will discuss below.Simple magnetic fast charging power dock. Loved this feature, easy to use, synced to display time and importantly much easier to keep clean than my old oral b charging port.The app. This feature was easy to download, and sync to my toothbrush using Bluetooth. This gave me a full review of my cleaning progress, highlighting areas that needed further attention and reminded me to floss and tongue clean. I loved that the app gave me feedback on pressure and asked me to fill in gum health reports after each clean. The toothbrush design. Slick, modern, lovely design and much easier to keep clean than my previous older oral b electric toothbrush. Brush heads gave a much better clean than previous toothbrush head designs. The cleaning settings on the toothbrush. So many options to personalise your clean including sensitive and whitening options. Useful features. These included remaining battery life, pressure warnings and reminders about when to replace toothbrush head.I would thoroughly recommend purchasing this toothbrush, the technology and design is value for money and I can honestly say after two weeks of use that my teach have never been so clean, shiny and plaque free. A superb product.

[This review was submitted after receiving an incentive.] This is the very best toothbrush I have ever used. Whilst I now appreciate my current toothbrush (another Oral-B) is some 5-6 years old now, the iO10 is light years ahead. From the very first use I felt it offering a top quality clean. The docking bay is tremendous as is the travel case too. The options this brush are mind-blowing and to be honest I have not used them all yet, but I have the vast majority and they are helping my oral hygiene. Oral-BiO10 Electric Toothbrush really does what it says on the box! I recommend this toothbrush as the results are so outstanding that I believe even my dentist will be impressed!

[This review was submitted after receiving an incentive.] I had the opportunity to try Oral-B's iO10 electric toothbrush as part of a project with Supersavvy Me. I am highly impressed by its design; it is visually stunning and immediately catches the eye. The toothbrush includes a fast magnetic charger, charging travel case, and a dentist-inspired round brush head. It features revolutionary iO technology, which is Oral-B's most advanced brushing system to date. After just one week, I have observed significantly healthier gums and cleaner teeth. The device offers seven brushing modes, ensuring you get a perfect clean tailored to your needs, something I previously thought was impossible with an electric toothbrush but has now become a reality. This saves both time and money by eliminating the need for frequent dentist visits, proving how effective it is. The long-lasting battery charges quickly with the magnetic charger, which I find both functional and stylish. I particularly love how the toothbrush remains magnetically attached - that is soo cool! another favourite feature of mine is the smart 2-minute timer, which helps ensure you brush for the dentist-recommended duration. The toothbrush offers numerous other features that I am excited to explore further. Without a doubt, this is the best electric toothbrush I have ever used.

[This review was submitted after receiving an incentive.] I've been using the Oral-B iO10 for a few weeks now, and while it definitely has its strengths. The cleaning performance is excellent -- my teeth feel smooth and professionally cleaned every time. The brush has multiple modes (including sensitive and whitening), and the pressure sensor is helpful if you tend to brush too hard. The smart features, like the app and the iO Sense charger, are impressive on paper, but in practice, the zone tracking isn't always accurate and feels a bit gimmicky after a while. Battery life is decent but not amazing -- I usually get around 10--12 days per charge. The design is sleek, and the OLED display is a nice touch. Overall, I would repurchase this over other brands.

[This review was submitted after receiving an incentive.] I had this toothbrush delivered to test as part of a supersavvy circle trial and I love it . The first impression was wow when I opened the parcel and it reminded me of the night sky and tiny stars as features with the colour of it which suits me.The 7 features are great to switch from one to the other by preference and the light can be distracting when brushing but you get used to it to show you that you have the correct pressure on your teeth while brushing. I love the charging pad which is magnetic it's the best charger I have ever had with any oral b toothbrush I have bought.Telling me when it is 100 % charged which is a feature I love.The cleaning while using this toothbrush over the last few days is a lot better than any manual brush with the brushing and a lot smoother when you put your tongue over your teeth and I have had oral b toothbrushes in the past but this is the best one I have ever had as a upgrade from a older version in the pictures where the charger stopped functioning.One thing I do not like is that you can't use the older oral b toothbrush heads with this but it would not put me off buying the toothbrush heads suitable for this oral b toothbrush.I have included photos of oral b products I use and to compare my older pink oral b toothbrush with this new one side by side and it shows me using it how technology can move on by electric toothbrushes but trying this is better to experience it for yourself.It's highly recommended to myself for anyone to go out and buy one when they are available in the shops because it's a 5***** highly recommended review from me.

[This review was submitted after receiving an incentive.] I had no idea an electric toothbrush could be this high tech. I've had an electric Oral-B toothbrush for years and felt it was time to upgrade. I wasn't expecting much of a difference but I was wrong. The iO10 is in a league of its own. With several different settings to choose from you can get exactly what you need. The Daily Clean setting gives a reminder each 30s allow you to spend dedicated time on each quadrant of your mouth. My teeth feel so much cleaner. I wish I'd made the switch sooner.

[This review was submitted after receiving an incentive.] I've come to this as a previous use of Oral-B Genius brushes with cross action heads and am amazed at just how much better this cleans between my teeth. The iO heads have a fundamentally different brushing mechanism with micro-vibrations in addition to the traditional oscillations and in addition to better cleaning between one's teeth it is a much gentler and quieter experience.The box comes with a toothbrush handle, an ultimate clean brush head, a charging travel case, a magnetic charging stand, a charging cable and a stand which can hold two brush heads. The toothbrush and charger are elegant on the bathroom shelf and feel slick, with a good weight and balance in your hand.There are 7 programmes, but I find myself mostly just using the Daily Clean and tongue programmes so it's convenient to be able to deprioritise the others. The Daily Clean programme is quiet with a pleasantly gentle massage of the gums, but it is extremely effective and I found it particularly efficient at cleaning the small spaces between my teeth leaving my mouth feeling really clean and the difference was noticeable when I flossed.There is a lot of support for good cleaning habits. The brush stutters every 30 seconds so you give even coverage to your mouth and you can choose to connect the brush either to the charging stand or to the oral-b app whilst brushing. The charging stand has a clock which switches to a timer when the brush is in use and it has a circle of 6 lights representing the arch of your teeth which change colour when you have given sufficient coverage to that area of your mouth (The default is blue to white but you can change it). The app does something similar and stores your history. It is not completely accurate, but it is an incredible improvement on the genius brushes and is seamless enough that I'm inclined to use it.The charging stand is neat and very fast with a full charge taking only 3 hours. I charged it to full when it arrived and 9 days later I still have 35% of the battery so the claim of 2 weeks battery life seems fairly accurate.The stand for the heads is essential as you really need to be quite careful to clean the brush properly after use. The attached photo of the top of the brush shows the metal rod that vibrates the head, which necessarily has a gap around it which would rapidly get gunky and unpleasant if you kept the head on or didn't clean it carefully after use and the heads themselves are considerably more expensive than anything else currently on the market so they are worth looking after.I found the app a little awkward to set up and it required a few restarts and resets before it would recognise the brush, but once established it works easily and connects reliably through bluetooth. The brush will store data and upload it at a later point if it's not connected when brushing and the history and patterns of what you are doing are interesting and informative.The travel case is a bit plasticky and was tricky to open and close at first, but it seems to have eased up a bit. You also have a single power cable shared between the charging stand and travel case so need to be careful not to lose it. The connection is for a UK shaver point which will give more solid connections in the UK, but I do regret the loss of the Euro-plug compatible charging cable that came with the genius travel case.Overall I've found this to be a major improvement over the Genius brush and well worth the extra cost of the replacement brush heads.

[This review was submitted after receiving an incentive.] This toothbrush definitely stands out as a premium toothbrush compared to other electric toothbrushes I've used. In my opinion, one of the best features is that it has seven cleaning modes which means the model can adapt to different oral needs. It also charges fast and comes with a travel case which I think personally is amazing as I do travel alot. The fact that it guides you through your brushing is truly amazing and has clearly helped me clean my teeth even more