[This review was submitted after receiving an incentive.] Is very sleek, fashionable black in colour and does a great job on your teeth!

[This review was submitted after receiving an incentive.] WHAT A SEXY TOOTHBRUSH! Now I know brushing your teeth isn't that exciting, but i definitely enjoy it more when my toothbrush has different settings I can use. (I personally leave it on the whitening setting) and I'm sure after a week my teeth look whiter. The toothbrush also has different colour lighting features that you can change, a battery that lasts over a week and an App that links to your toothbrush to help you keep track of everything. I know this toothbrush isn't the cheapest but it definitely feels way more luxurious than my previous electric toothbrushes. I also have to stay away a lot and this brush has a lovely travel case and I like that I can charge it still in the travel case as well as on the magnetic mount. All in all, it's a beautiful toothbrush. They have more than achieved the fundamentals that you'd be expecting with a premium toothbrush as well as some lovely added extras that makes the whole experience 10/10.

[This review was submitted after receiving an incentive.] I have only used this few times so far and the toothbrush itself is great and the app is great for learning how you brush your teeth and improvement you can make to get better clean. My only fault is the travel case. It really is hard to open and close. I

[This review was submitted after receiving an incentive.] I have been using this toothbrush for about a week. The magnetic charger is really efficient and charges in no time. Theres a timer that shows you how long you've been active with the toothbrush. I love that idea. There's different settings and one to clean your tongue. Highly recommend this toothbrush.

[This review was submitted after receiving an incentive.] I've been using this electric toothbrush for a few weeks now and I'm really impressed. This follows an upgrade from annIO2 to the top model IO10. The cleaning power is excellent -- my teeth feel noticeably smoother and cleaner compared to a manual brush. I like the built-in timer, which makes sure I'm brushing for the full two minutes without having to think about it. The different cleaning modes are a nice touch, especially the gentle setting for sensitive gums.The battery life is also great -- it lasts well over a week on a single charge, even with twice-daily use. The brush head is comfortable, and the vibration is strong enough to give a really deep clean without being too harsh.Overall, it feels like a big upgrade from a manual toothbrush, and I can already tell my dental hygiene is improving. I'd definitely recommend it to anyone looking for a reliable, effective electric toothbrush.

[This review was submitted after receiving an incentive.] I was excited to see what this top of the range product had that was so different. I loved:The pressure colour sensor, to tell if I'm brushing too softly or too hardThe smiley face with clock timer to tell me how long I brushed for. The sparkly sky at night colouring on the handle.The new advanced brush head. - my teeth have never felt so clean! Honestly!The app. For me it is a quirky measuring device of what you did, for how long and when, but I feel like other health measuring devices that the novelty might wear off. I think where this feature comes into its own is when the kids say they've brushed their teeth, and you can check this now. And how well.I used the interactive guidance by having the app open when I brushed. It showed me I don't do the top back right enough, and often. So it improved my brushing.Again I would have loved this to be part of my kids routine. I loved having the 2 minute target, where you win a colour celebration. It's the little things.This model has an innovative charger, different to previous models, where you park the brush when not using. I like it. And it fulfils the need to charge the brush more as you are using it more. I did not like the 2 pin plug. It's lazy and self serving. I don't have a 2 pin socket in my house, and I don't think it's at all common for others to have one. Just include a UK 3 pin, or make it a usb socket. For this rather spectacular premium product at a premium price, this simple thing lets it down.

[This review was submitted after receiving an incentive.] I just this from savvy circle to test and review , I'm so happy with the toothbrush it's cleans my teeth great much better then a manual one , I would definitely recommend this product to anyone , I love all the features that it comes with , all in all outstanding product on the market