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Customer Reviews

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Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Probably the sexiest toothbrush in the world....

4 stars out of a maximum of 5

Just received it today and very happy with it. My only negative is that when the battery does eventually stop charging, Oral-B should very simply be able to replace that battery, rather than sending you a new toothbrush (within warranty). Even if you are outside of warranty, they should offer a battery replacement service anyway. £280 is a lot to spend on an item that eventually ends up in landfill. Oral-B could absolutely do better and follow suit with more sustainable practices.

2025-11-13by penchops**Verified Purchase**

Premium toothbrush with all the bells and whistles

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive.] The toothbrush definitely looks premium and high quality. The travel charging case is a bit on the bulky side. I would rather just bring the charging puck with me when I travel if I could find a way to avoid accidentally switching on the handle in luggage. The brush provides an excellent cleaning experience. I might have over brushed a bit in the first few days to test out the new toy. However, I have not tried all the different brushing modes. The ones I tend to use do give great results and are comfortable to use. The charging base looks premium as well, though my fingerprints stood out on it as soon as I peeled off the plastic film. I believe the base is meant to be plugged in at all times. And I really like the clock on the base, but the only socket in my bathroom is a dual-voltage shaver socket, and I cannot stand the hum coming from its transformer. So I only plug it in when I need to charge the handle. It charges pretty quickly too, about 2-3 hours for a full charge. The app is useful if you want to change some of the settings of the handle (including disabling and/or reordering the brushing modes), but I do not see myself incorporating the app into my daily routine. To be honest, the last time I opened the app was when I was setting up my previous toothbrush. I have been using Oral-B electric toothbrushes for over 15 years. The iO 10 is definitely one of the best and quietest oscillating-rotating brushes and it provides an excellent brushing experience. I do wish it could come with different brush head options as the default one that comes with the toothbrush is not my favourite. One of the previous models I have came with a selection of different brush heads, which was very helpful. Overall, the iO 10 is a premium product and I would definitely recommend it if you can make use of all its features.

2025-10-11by Daniel

Whole new experience of Brushing

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive.] Right out of the box, the brush looks like a futuristic gadget rather than an ordinary brush with it's starlight. It's colour is breathtaking in person. Having a chargeable travel case is very convenient and means no need to lug the charging base around, as well as case for the brushes. It's designed for ease and it shows. I've always struggled with gingivitis for many years. Now I have no idea whether it's cured or not but it's nice to get real time feedback and I found I'm not applying enough pressure when I brush. I hope this will have a significant impact on my gingivitis. I feel it has improved my brushing technique although too early to see results yet. It was a strange but not difficult process of connecting the brush with the app. For those more data minded, it keeps a log of brushing time, frequency, brush changes and % of successful brushing on the app. Overall I would say there are significantly cheaper brushes to be had and this brush might not be for everyone, however for those looking for a different experience or need feedback on their brushing this brush is for you.

2025-10-10by Hussain

Superb

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive.] This arrived very late because of delivery problems so my review is from limited use - first impressions - brilliant - gentle but efficient too Easy to set up and I'm keen to see how long the battery lasts between charging

2025-10-09by Heather

Brush that does all the work

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive.] I have been chosen to test this toothbrush as a part of the Savvycircle. It was the first time I have ever used Oral-B toothbrush and this experience completely changed my view of the brand. The brush is very easy to use. Whether you choose to use a user friendly app or follow the toothbrush stand, it is convenient and easy to follow. A choice of programmes is huge and I opted for a sensitive clean at the very beginning as it can be quite tricky with the fresh head. The things I love is that it tells you whether you are pressing to light or too strong. I like the choice of different programmes to suit anyone's need. The app is definitely a great companion to show you where you should focus on. Using a stand as your brushing guide is amazing and so easy. Now, the toothbrush is not cheap. It also takes some time to get used to the head, which is quite thick. But overall, I truly love this product and love how it makes an impact on my teeth health. I would highly recommend it.

2025-10-09by Maya

Wow what a toothbrush!

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive.] This is the very best toothbrush I have ever used. Whilst I now appreciate my current toothbrush (another Oral-B) is some 5-6 years old now, the iO10 is light years ahead. From the very first use I felt it offering a top quality clean. The docking bay is tremendous as is the travel case too. The options this brush are mind-blowing and to be honest I have not used them all yet, but I have the vast majority and they are helping my oral hygiene. Oral-BiO10 Electric Toothbrush really does what it says on the box! I recommend this toothbrush as the results are so outstanding that I believe even my dentist will be impressed!

2025-10-06by stephen

Fantastic product, dentist clean teeth after use!

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive.] I received this toothbrush two weeks ago as part of a free trial via supersavvyme. I have used oral b toothbrushes for years however this product is by far the most superior product I have ever used. There were numerous positive features of this product which I will discuss below. Simple magnetic fast charging power dock. Loved this feature, easy to use, synced to display time and importantly much easier to keep clean than my old oral b charging port. The app. This feature was easy to download, and sync to my toothbrush using Bluetooth. This gave me a full review of my cleaning progress, highlighting areas that needed further attention and reminded me to floss and tongue clean. I loved that the app gave me feedback on pressure and asked me to fill in gum health reports after each clean. The toothbrush design. Slick, modern, lovely design and much easier to keep clean than my previous older oral b electric toothbrush. Brush heads gave a much better clean than previous toothbrush head designs. The cleaning settings on the toothbrush. So many options to personalise your clean including sensitive and whitening options. Useful features. These included remaining battery life, pressure warnings and reminders about when to replace toothbrush head. I would thoroughly recommend purchasing this toothbrush, the technology and design is value for money and I can honestly say after two weeks of use that my teach have never been so clean, shiny and plaque free. A superb product.

2025-10-06by Lorna

Extremely impressed with the iO series 10!

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive.] I've been using an electric toothbrush for years, and honestly thought there wouldn't be too much difference between them all! I was very wrong! The iO series 10 is very impressive! It has a digital display and different settings depending on whether you want to target fresh breath or stain removal for example! It also highlights areas you need to spend longer cleaning, and times when your brushing pressure isn't correct to help with overall teeth and gum health! You can then record all the data and keep track on your brushing, even duration and recommendations! Quirky features also include ability to change the light colour settings and a handy charging case too! Yes! A travel case that actually also charges the tooth brush at the same time so you don't arrive on holiday and have a flat brush, or need to pack the charger and wires and plug! Additionally, it charges fully inbetween brushes, whereas my previous brush took days and the power only lasted about 3 days until it needed charging again! The charging stand also doubles up as a digital clock, that corresponds to areas of your mouth when brushing, changing colour due to pressure applied! Honestly great piece of kit, mouth feels healthier already and it's also super encouraging too!

2025-10-06by Becca

Technology for your teeth!

4 stars out of a maximum of 5

[This review was submitted after receiving an incentive.] Received as part of supersavvyme, and as I've been using an electric Oral B toothbrush for years I thought it would just be the same, how wrong I was! The brush just does so much more, the additional options for ways of cleaning your teeth (especially the whitening feature) are so much better than I'm used to. Also a special format for tongue cleaning! It's got great battery life, and I took it in the special charging case for a weekend away, but didn't need to charge it. I'm not a fan of the black colour, stands out too much in my bathroom but that's a personal thing. And the noise takes a bit of getting used to, but these are minor things. All on all I really like it!

2025-10-06by Gail

Great features, unlike any other toothbrush

5 stars out of a maximum of 5

[This review was submitted after receiving an incentive.] I received this toothbrush as part of a Super savvy me campaign. I have always used electric Oral-B toothbrushes in the past. They've always done the job. However, the iO Series 10 is unlike any electric toothbrush I've ever used. The features such as the tongue cleaning, the charging case, and the AI teeth tracking set it apart entirely. I have never used a toothbrush with such a wide range of features! It lives up to the hype and I would recommend to anyone who wants a dentist experience on a daily basis

2025-10-06by Jasmine