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Oral-B has gone above & beyond to create a brushing experience that’s in a class of its own.

Beyond purely an advance in technology to incorporate world-class engineering - enabling the most thorough, gentle and quiet clean of your life. Beyond design to craft a genuine object of desire – creating a sleek look reserved for the most sought after technology.

Sure, when you go from a manual brush to power – it upgrades your clean. But when you go from electric brushing to iO it goes beyond the ordinary to become a truly extraordinary experience that you will see, hear and feel differently.


 

 Oral B IO best ever clean with revolutionay Magnetic iO Technology

BEST EVER CLEAN 
With revolutionay Magnetic iO Technology

Interactive display. Interactive Black and White Display signals important information and enables you to select between 5 brushing modes.

INTERACTIVE DISPLAY
Interactive Black & White Display signals important information and enables you to select between 5 brushing modes.

Micro-Vibrations
Dentists-inspires, round brush head expertly cleans with micro-vibrations and oscillating action.

Gum Protection
Smart Pressure Sensor displays a red light when brushing too hard and green when brushing just right.

Quick-Charge Station
Lock-in-place Magnetic Charger ensures a full charge in about 3 hours.


Sensational

iO combines Oral-B's unique round head with the gentle cleaning energy of micro-vibrating bristles.

Oral-B Sonos iO7 White Alabaster with case


Comparison Which toothbrush suits you best ?

  • Oral-B’s BEST EVER CLEAN with REVOLUTIONARY MAGNETIC iO TECHNOLOGY for a professional clean feeling & gentle brushing experience
  • Combines the unique round brush head from Oral-B with gentle micro-vibrations for a fresh, clean mouthfeel and 100% healthier gums in one week
  • INTERACTIVE DISPLAY signals vital information: including brushing modes and head replacement reminder, greets you as you power up & gives you a smile for a job well done
  • ARTIFICIAL INTELLIGENCE recognizes your brushing style and guides you to cover all your teeth, so you never miss a spot
  • 5 SMART MODES to personalise your brushing: Daily Clean, Sensitive, Gum Care, Intense Clean, Whitening
  • ENHANCED SMART PRESSURE SENSOR signals red, white or green to alert you whether you’re brushing too hard, too softly or with just the right amount of pressure
  • Magnetic charger has lock-in-place stability and provides ~ a 3-HOUR QUICK CHARGE
  • Content: 1 iO7 handle with ultimate clean brush head, 1 premium travel case, 1 charger, 1 refill holder
Range:
iO7 Series
Brand:
Oral-B

Oral-B iO7 White Electric Toothbrush with Travel Case

GBP 400.0

£400.00

Quantity

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In stock

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Usually dispatched within 24 hours

Delivery & Returns

Next Day Delivery is £4.99 for all in-stock products. Available on orders placed before 11pm (2pm weekends and Bank Holidays) for delivery next working day. Applies to most delivery addresses within mainland UK.

If I'm not completely happy with my item?

Please see our returns policy.

Live Chat

Average connection time 25 secs

Average connection time 25 secs

Build your own bundle

Oral-B has gone above & beyond to create a brushing experience that’s in a class of its own.

Beyond purely an advance in technology to incorporate world-class engineering - enabling the most thorough, gentle and quiet clean of your life. Beyond design to craft a genuine object of desire – creating a sleek look reserved for the most sought after technology.

Sure, when you go from a manual brush to power – it upgrades your clean. But when you go from electric brushing to iO it goes beyond the ordinary to become a truly extraordinary experience that you will see, hear and feel differently.


 

 Oral B IO best ever clean with revolutionay Magnetic iO Technology

BEST EVER CLEAN 
With revolutionay Magnetic iO Technology

Interactive display. Interactive Black and White Display signals important information and enables you to select between 5 brushing modes.

INTERACTIVE DISPLAY
Interactive Black & White Display signals important information and enables you to select between 5 brushing modes.

Micro-Vibrations
Dentists-inspires, round brush head expertly cleans with micro-vibrations and oscillating action.

Gum Protection
Smart Pressure Sensor displays a red light when brushing too hard and green when brushing just right.

Quick-Charge Station
Lock-in-place Magnetic Charger ensures a full charge in about 3 hours.


Sensational

iO combines Oral-B's unique round head with the gentle cleaning energy of micro-vibrating bristles.

Oral-B Sonos iO7 White Alabaster with case


Comparison Which toothbrush suits you best ?

  • Oral-B’s BEST EVER CLEAN with REVOLUTIONARY MAGNETIC iO TECHNOLOGY for a professional clean feeling & gentle brushing experience
  • Combines the unique round brush head from Oral-B with gentle micro-vibrations for a fresh, clean mouthfeel and 100% healthier gums in one week
  • INTERACTIVE DISPLAY signals vital information: including brushing modes and head replacement reminder, greets you as you power up & gives you a smile for a job well done
  • ARTIFICIAL INTELLIGENCE recognizes your brushing style and guides you to cover all your teeth, so you never miss a spot
  • 5 SMART MODES to personalise your brushing: Daily Clean, Sensitive, Gum Care, Intense Clean, Whitening
  • ENHANCED SMART PRESSURE SENSOR signals red, white or green to alert you whether you’re brushing too hard, too softly or with just the right amount of pressure
  • Magnetic charger has lock-in-place stability and provides ~ a 3-HOUR QUICK CHARGE
  • Content: 1 iO7 handle with ultimate clean brush head, 1 premium travel case, 1 charger, 1 refill holder
Range:
iO7 Series
Brand:
Oral-B

Frequently Bought Together

Oral-B iO7 White Electric Toothbrush with Travel Case
This item
Oral-B iO7 White Electric Toothbrush with Travel Case
£400.00
Oral-B iO7 White Electric Toothbrush with Travel Case + Oral-B iO Ultimate Clean Toothbrush Heads, Pack of 4 Counts, Mailbox Sized Pack

Total Price: £427.00

Add both to basket
Oral-B iO7 White Electric Toothbrush with Travel Case
This item
Oral-B iO7 White Electric Toothbrush with Travel Case
£400.00
Add both to basket

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Customer Reviews

Overall Rating : 4.93 / 5 (103 Reviews)
  • 96 5 star reviews
  • 7 4 star reviews
  • 0 3 star reviews
  • 0 2 star reviews
  • 0 1 star reviews
See all reviews
 

Top Customer Reviews

Customer reviews are independent and do not represent the views of Oral-B.

Excellent!

[This review was collected as part of a promotion] I am so happy with this toothbrush! It’s lighter than previous ones and a easier to grip, the brush head power leaves my teeth feeling amazingly clean like I’ve been to the dentist, the whitening setting really helps with whitening your teeth I’ve seen a difference already! The magnetic charging doc is easy to clean and simple to use and the travel case comes in handy as I travel a lot for work. All in all a really great product my other half now wants one for Christmas!

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Revolutionary piece of technology!

[This review was collected as part of a promotion] This new generation toothbrush is just incredible and you can see all the work oral b put into making this the success that it is, it looks stunning and the daily functions of clean are super handy specially if you want to change from day to day to the intense clean. My teeth feel super clean and my gums much more healthier since using this toothbrush, literally feels like a dentist clean every time you brush your teeth and the Bluetooth tracking artificial intelligence is just simply amazing!

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Excellent!

[This review was collected as part of a promotion] I love everything about this tooth brush it’s the best

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Excellent!

[This review was collected as part of a promotion] This electric toothbrush system is so superior that I can see and feel a significant difference. The round brush reaches all areas, so much easier to clean back teeth and behind my lower bottom teeth. I no longer feel plaque build up and teeth are definitely whiter. I must also admit that this brush does make my teeth feel smoother and cleaner than even my last Oral-B brush. I think it whirs faster, and a little bit quieter than my old model.

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Excellent!

[This review was collected as part of a promotion] I'm in love with my new morning routine, the design of the New Oral B is absolutely gorgeous,and the clean feeling and the whitening of my teeth has improved so much. I honestly don't have enough words to describe,if you're someone that loves a beautiful clean smile, and a tech addict this is for your, I love how I can control my toothbrush from my smartphone,it just couldn't get better than this .

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Great Product with New Technology

[This review was collected as part of a promotion] Honestly I had such high hopes and I was not disappointed. Last year I got braces and I am super careful with how I look after my teeth and this toothbrush offers everything I would look for including: Artificial Intelligence with 3D tracking, Digital display with timer, response and battery life, Coloured pressure sensor and an Interactive app which features daily coaching, award badges and personalised settings. My teeth are noticeably cleaner and whiter.

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Excellent!

[This review was collected as part of a promotion] Brilliant new generation toothbrush, smart enough, makes your teeth whiter and your gums healthier! I love the new tech side of this brush, when you read instructions and understand how to use it, everything is clear and easy! Brush pulsation is just right, not too much like other toothbrushes. I am very impressed and recommend it to my friends and family!

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Excellent!

[This review was collected as part of a promotion] Such an amazing product! Teeth look white, feel cleaner after only using for two weeks so far. The product itself is brilliant - easy to use. Love the different language options (my husband speaks Arabic and there isn’t many products that have this function. My child actually intrigued by the Product also - I have looked into a child version of it already.

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Excellent!

[This review was collected as part of a promotion] Love this toothbrush. It takes a bit getting used to as its bigger than my usual one but love that you can change the mood colours and record how often and how long you brush for. love the tech side of it!

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Excellent!

Great clean feels amazing. I have the white io7 and look good too

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